Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

week 3 Assignment_16...
Art is part of everyday life; one can hardly move around without experiencing a piece of art. From the designer clothes to the beautiful music we listen to and the main layout of a house, every man-ma...

Week 3 Assignment
Week 3 Assignment

Art is part of everyday life; one can hardly move

Prompt 12_1676378051...
The brightest memory of my student's age was the first day of school. That day is still imprinted in my mind like just a moment ago. Before the first day of school, my mom bought me a bag, clothes, pe...

Prompt 12
Prompt 12

The brightest memory of my student's age was the f

workplace management...
In the chapter 10, there is a clear understanding that women encounter gender inequality in the workplace. The attitude of the female workers should be suitable according to the workplace culture and...

Workplace Management
Workplace Management

In the chapter 10, there is a clear understanding

DQ 9.2_Management

DQ 9.2_Management

Q 1. Does IKEA have a truly global strategy or just a series of regional strategies? Explain.2. Discuss IKEA’s global strategy in terms of the five global product and communications strategies.3. If IKEA can sell a sofa in China for $160, why doesn’t it sell the product at that low price in all of its markets4. Can competitors easily replicate IKEA’s strategy? Why or why not? 5. Should IKEA expand more rapidly than 20 to 25 stores per year? Explain.

View Related Questions

Solution Preview

View Complete Solution
After perusing the case study carefully, I will safely say that IKEA very much has a global strategy. The marketing strategies applied by them show that they have a global outlook and they work towards it diligently. The steps taken by them are not regional in nature, they are global in nature. The approach strategy has been adopted by IKEA in the area of marketing which is being tweaked from time to time as per regional necessity. They do not waste time and money in reinventing new strategies; rather they apply the same strategies by applying required edits. This way they meet customers’ needs in different markets (Helgeson, Jeirud, Berndt & Feng, 2015).